No Motors, Thank You!
The list of slogans that Bermuda has used to attract tourists could probably stretch on for pages—"Come to a Place That is Different", "From Showers to Flowers in 48 Hours"—but they all have one idea in common: Bermuda is different; Bermuda is quiet; Bermuda is a place where you can escape from the pressures of life. Bermudians have carefully cultivated and maintained this image for almost 100 years, and the needs of this image are probably the main reason behind Bermuda's rejection of the automobile from 1908 to 1948.
In 1900, automobiles were new everywhere, not just in Bermuda. As cars became more common in the United States and Britain, a small but growing number were brought into Bermuda. By 1905, even a motorized omnibus, the "Scarlet Runner", was imported and could be seen ferrying passengers from Hamilton to Tuckers Town or the South Shore
The "Scarlet Runner"
The bus was not popular, especially with the livery stable
owners. As the purveyors of Bermuda's only form of land
transportation, aside from bicycles or feet, the stable
owners claimed that the "Scarlet Runner" frightened the
horses and made the roads unsafe. This reaction was perhaps
to be expected.
Negative responses also came from another quarter: Bermuda's
tourists. The rich Americans who came to Bermuda did so to
get away from the bustle of the U.S. east coast, where
motorized traffic was becoming commonplace. Letters to the
Editor in Bermuda's daily Royal Gazette and Colonist
Daily lamented the potential destruction of Bermuda's
special charm that "motors" might bring. The message soon
became clear: if automobiles were allowed in the "Isles of
Rest", visitors might have to find somewhere else to spend
their winters.
Early in 1908, Mark Twain, a frequent and enthusiastic
visitor to Bermuda, convinced another illustrious tourist,
soon-to-be U.S. President Woodrow Wilson, to circulate a
petition calling on the colonial government to ban the motor
car and protect their island paradise. 111 visitors signed.
Within a few months, encouraged by the petition and the
pressure of certain influential members, the Bermuda House of
Assembly narrowly passed the Motor Car Act of 1908, banning
all private motor vehicles from the island. Banned they would
remain until 1946.
By taking this step, Bermudian government and business
leaders felt they had protected both the quality of their
island and the happiness of their tourist visitors. But they
also had left in place a transportation problem that could
only grow along with the developing tourist trade and the
increase of Bermuda's resident population.
This pre-railway postcard, entitled "Front Street During Crop
Season", shows the congestion possible when Bermuda's farmers
all arrived by horse and cart on Hamilton's docks.